MOCIG’s New TP22000 Takes Middle East by Storm: 22,000 Puffs & Zodiac Design Win Over GCC Consumers
DUBAI, UAE – May 28, 2024 – MOCIG has announced its latest disposable vape model, the TP22000, has become a breakout sensation across the Middle East. Since its regional launch in early April 2024, the TP22000 has rapidly expanded its sales in major electronic cigarette markets in the Middle East, such as the UAE, Kuwait, and Iraq—capturing a 12% share of the high-capacity disposable segment in key MENA markets and cementing MOCIG’s status as a leader in innovative vaping solutions.
The TP22000’s success stems from its seamless blend of cutting-edge technology, cultural resonance, and user-centric design—addressing the region’s growing demand for high-performance, stylish vaping products. At its core, the device boasts an industry-leading 22,000-puff capacity, outperforming many competitors’ 9,000-15,000-puff offerings and delivering exceptional value for Middle Eastern consumers who prioritize longevity . Complementing this endurance is its dual heating wire system with Normol and Turbo modes, paired with adjustable airflow—features that let users customize their experience from smooth, mellow draws to rich, intense vapor, ensuring consistent taste across every puff .
Setting a new standard for interactive design, the TP22000 features a 3D curved screen that clearly displays real-time battery life and e-liquid levels—a practical innovation that resonates with tech-savvy users, following industry trends toward enhanced product interactivity . Its sleek, rounded exterior adds to the appeal, crafted with premium materials that meet rigorous quality standards, including 142+ e-liquid tests and 65+ product integrity checks to ensure compliance with local regulations .
Culturally tailored to regional tastes, the TP22000 offers 12 distinct flavors, each paired with exclusive 12-zodiac-inspired designs. Standout hits include Watermelon Ice, Mixed Berries, Lemon Mint—flavors that align with Middle Eastern palates while offering global favorites like Tropical Mango and Kiwi Passion Fruit Guava. This combination of personalization and localization has struck a chord with young adults (18-35), who drive 60% of the region’s e-cigarette consumption and value products that reflect their identity .
“The TP22000’s success proves that innovation and localization go hand in hand in the Middle East,” said MOCIG’s Middle East Regional Director. “Consumers here don’t just want performance—they want products that speak to their style and culture. By combining 22,000-puff durability, adjustable taste, and zodiac-inspired design, we’ve created a device that doesn’t just meet needs, but exceeds expectations. This builds on our legacy of understanding regional preferences, from Iraq’s flavor traditions to the UAE’s tech-forward mindset.”
Industry analysts note the TP22000 arrives at a pivotal moment, as the Middle East’s e-cigarette market is projected to grow rapidly amid shifting consumer preferences away from traditional tobacco. MOCIG’s ability to blend high-capacity technology with cultural relevance positions it ahead of global competitors, who often struggle to adapt to local tastes .
To meet soaring demand, MOCIG is ramping up production for the TP22000 and plans to launch a Ramadan-themed limited edition in Q3 2024, featuring exclusive flavors and gold-accented zodiac designs. The brand will also expand its regional team to enhance in-store demos and digital marketing campaigns targeting youth consumers across social media platforms like Instagram and TikTok.
For media inquiries or partnership opportunities in Kuwait, please contact:
Email: public@mocig.com
Website: www.mocig.com
