MOCIG Delivers Stellar Performance at 2024 World Vape Show Dubai, Capturing Middle East Market Momentum
DUBAI, UAE – June 17, 2024 – MOCIG, a leading e-cigarette brand renowned for its “Health, Fashion, and Technology” philosophy, concluded a highly successful participation at the 2024 World Vape Show, held at the Dubai World Trade Centre from June 12 to 14. Amidst 486 global exhibitors and 23,000+ industry professionals from 88 countries, MOCIG stood out with its innovative product lineup, compliance-driven strategy, and tailored market solutions, securing 20+ preliminary distribution partnerships and solidifying its presence in Middle East and North Africa (MENA) e-cigarette market.
Aligning with the show’s focus on industry innovation and regulatory compliance, MOCIG showcased its three core product series in their booth: the disposable vape TP22000 and TM25000, and DTL Vape LE150000. All offerings adhere to UAE standards and local regulatory requirements, addressing the MENA region’s growing demand for safe, high-quality alternatives to traditional tobacco. The star product, DTL LE15000, garnered significant attention for its 15,000-puff capacity, anti-leakage technology, and Middle East-exclusive flavor profiles (including Two Apple and Mint), while the TP22000 with an LED battery indicator, exquisite craftsmanship and stylish appearance—resonated with young consumers, a key demographic driving regional market growth.
The exhibition served as a strategic platform for MOCIG to connect with key stakeholders across the MENA countries, including Saudi Arabia, Kuwait, Iraq, Turkey and Qatar—markets accounting for 80% of the MENA region’s e-cigarette market share. The brand’s team engaged in in-depth negotiations with 50+ potential partners, offering flexible distribution models, localized marketing support, and rapid after-sales service.
“We are thrilled by the overwhelming response at this year’s World Vape Show,” said a MOCIG regional director. “Dubai’s role as a global trade hub has allowed us to tap into the Middle East’s booming e-cigarette market, where consumers increasingly prioritize compliance, innovation, and personalized experiences. Our success here reflects our commitment to localizing products and services—from flavor customization to regulatory alignment—that resonate with regional preferences.”
Looking ahead, MOCIG plans to leverage the momentum from the Dubai show to launch two new Middle East-specific products in 2025, including a high-capacity disposable e-cigarette and a Local-compliant POD device. The brand will also expand its regional team and establish a logistics hub in Dubai to enhance delivery efficiency for partners across the MENA region.
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