BAGHDAD, IRAQ – July 18, 2025 – MOCIG, the e-cigarette brand leading Middle East expansion, announces its latest innovation, the Peak Shisha disposable vape, has emerged as a blockbuster in Iraq. Since its regional launch in June 2025, the Peak Shisha has captured a 15% share of the country’s premium disposable segment and becoming the top-choice product among DTL shisha enthusiasts. This success builds on MOCIG’s earlier 15% overall market share in Iraq, solidifying its position as a dominant foreign player in the $35 billion Middle East e-cigarette market .
Crafted to redefine the shisha vaping experience, the Peak Shisha stands out with its seamless blend of luxury design, cutting-edge technology, and hyper-localized flavors—directly addressing Iraq’s deep-rooted shisha culture and consumer demands. Its aluminum alloy body sets it apart from the plastic-dominant market, offering a sleek, minimalist aesthetic that exudes understated luxury while ensuring exceptional durability, a key priority for Iraqi consumers seeking long-lasting quality . Complementing this premium build is the industry’s largest screen for a direct-to-lung (DTL) vape, featuring a mountain “PEAK” graphic that mirrors the product name—providing clear real-time displays of e-liquid levels and battery status for unparalleled user convenience.
At its core, the Peak Shisha delivers unmatched performance with a 30ml e-liquid capacity and an industry-leading 40,000 puffs—outperforming most competitors’ 15,000-30,000 puff offerings and aligning with the region’s preference for high-capacity devices . Equipped with dual heating wires, Normol and Turbo modes, and adjustable airflow, the device lets users customize their experience from smooth, mellow draws to intense, cloud-rich hits—all while maintaining a seamless airway that ensures consistent, satisfying taste .
The Peak Shisha’s greatest triumph lies in its authentic shisha flavor replication, a nod to Iraq’s vibrant shisha culture where traditional hookah remains a cornerstone of social gatherings . MOCIG’s custom-developed Middle Eastern flavors—Love66 (a rich, aromatic blend of tropical fruits and spices) and Two Apple (a classic double apple profile beloved across the region )—have struck a chord with consumers, with 70% of sales attributed to these two variants. Retailers report that the device’s ability to mimic the smooth, flavorful experience of traditional shisha has driven widespread adoption among both shisha veterans and younger users seeking a portable alternative .
“The Peak Shisha’s success in Iraq is a testament to our commitment to understanding local culture and needs,” said MOCIG’s Middle East Regional Manager. “Shisha is more than a habit here—it’s a social experience. By combining premium aluminum design, cutting-edge technology, and flavors that honor traditional shisha, we’ve created a product that doesn’t just replace the hookah, but enhances it with portability and convenience. This builds on our proven track record of localization in Iraq.”
To meet soaring demand, MOCIG is ramping up production for the Peak Shisha and plans to introduce two new Iraq-exclusive flavors—English and Martinho—in Q4 2025. The brand will also expand its Baghdad-based team to enhance in-store demonstrations and digital marketing campaigns targeting shisha lounges and social media platforms popular among Iraqi youth.
For media inquiries or partnership opportunities, please contact:
Email: public@mocig.com
Website: www.mocig.com
